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Does counteracting climate change work for or against heritage? What is community archaeology? How to practice responsibility for heritage while minimising the negative effects of its exploitation? Can the answer be offered by sustainable tourism? The 6th Heritage Forum of Central Europe (June 16-18, 2021) took a closer look at the mutual relations between cultural heritage and broadly understood development.

The unique heritage, the cultural offer of the summer season, the urban greenery, the countless legends or the local cuisine - the tourist values of the capital of Małopolska are presented by the nationwide promotional campaign "And what do YOU see in Kraków?". The project prepared by the Municipality of Kraków in cooperation with the Małopolska Tourist Organisation was launched on 1st June 2021 and will continue until 30th September 2021.

The variety of Kraków’s cultural offer presented by several hundred small and large cultural centres, over 100 museum branches and dozens of festivals is a powerful development resource, even for a city deeply affected by the Covid-19 crisis. Rebuilding inbound tourism will also be possible through closer cooperation between the cultural and tourism sectors. We present a set of tools to support the integration of Kraków’s marketing communication, cultural promotion and cultural diplomacy.

Dozens of events and artistic projects will mark the Year of Lem in Poland and around the world. A special conference organised by the Kraków Festival Office and the Adam Mickiewicz Institute presented the programme of the Year of Lem, the visual setting for the celebrations, as well as Kraków's financial support programme for cultural activities related to the writer's works and Lem-themed publishing projects.