As part of the pandemic support scheme, the Municipal Entrepreneurship and Innovation Department creates mapping tools to help entrepreneurs who continue to provide and offer their products and services despite the challenging circumstances. Currently, three mapping projects are being implemented, targeting both entrepreneurs (participants) and residents (recipients) from Kraków and the surrounding area.
Kraków is a Polish pioneer in using mapping tools on such a large scale. By creating interactive and effective solutions based on advanced geographical information systems, the city supports entrepreneurs and makes sure the quality of life in Kraków improves.
The www.rynek.krakow.pl interactive tool was created for residents of Kraków and the surrounding area, as well as entrepreneurs, craftsmen, handicraftsmen and others offering holiday-themed products and services. It is activated in weeks preceding major holidays like Christmas or Easter and encourages Krakovians to do their holiday shopping with the local sellers and artisans.
The Christmas map was available from 27.11.2020 to 6.01.2021. Applications were made via a short questionnaire not linked to other mapping tools. The map featured photos and graphics presenting a business’ offer, e.g. a collage of different products, a Christmas menu, examples of vouchers, etc.
The Easter version, active from 15.03.2021 until the end of April, additionally featured holiday recipes, trivia on local Easter traditions, as well as inspiring. stories of the local craftsmen.