Regional Operational Programme for the Malopolska Region
Project Name: The promotion of business tourism in Malopolska in the foreign markets, Regional Operational Programme for the Malopolska Region 08.01.00-12-036/11
Beneficiary: the Office of the City of Krakow, the Malopolska Region and the Krakow Festival Office
Project description: The project combines the partners’ efforts to date, aimed at creating and promoting a comprehensive offer of the region as a business tourism destination. In the period of the project’s implementation, the partners will carry out a comprehensive campaign promoting Malopolska as a destination for the organisation of business meetings (meetings industry), in which they will use promotional tools such as: conferences, websites, an extended system of PCO and DMC company recommendations, presentations and meetings during trade fairs and events, advertising materials and promotional publications.
Total cost of the project: PLN 1 146 800
Co-financing:PLN 814 050
Implementation period:01.03.2012 – 30.06.2013
Persons to contact:
Wioletta Wolak
General Manager of the Project Team
Krakow Convention Bureau
Department of Information, Tourism, and City Promotion
tel. +48 12 616 60 53
e-mail: Wioletta.Wola(at)um.krakow.pl
Małgorzata Przygórska - Skowron
Deputy of General Manager of the Project Team
Krakow Convention Bureau
Department of Information, Tourism, and City Promotion
tel. +48 616 19 51
e-mail: Malgorzata.Przygorska-Skowro(at)um.krakow.pl
Natalia Kulec-Greń
Financial Manager
Department of Information, Tourism, and City Promotion
tel. +48 12 616 60 77
e-mail: Natalia.Kulec(at)um.krakow.pl
The other person form the project team are in the Order of the Mayor of Krakow no 1528/2012 of 2012-06-04 (in Polish).
Completed actions:
Multimedia presentations promoting the project:
See the spot promoting the project:
Project publications: