Krakow Convention Bureau with New Brand Positioning and Communication Strategy
Krakow Convention Bureau (KCB) is embarking on a new journey with a fresh brand positioning and communication strategy: "Know-How, City, Business." This narrative aims to establish Krakow as the preferred destination for international events, congresses, and conferences by highlighting its robust MICE (Meetings, Incentives, Conferences, Exhibitions) competencies and extensive conference infrastructure. The objective is to tailor the tone to meet the demands of contemporary event organizers who seek added value in what the city has to offer, even "after hours."
+Full Text