Regional Operational Programme for the Malopolska Region

 

Project Name: The promotion of business tourism in Malopolska in the foreign markets, Regional Operational Programme for the Malopolska Region 08.01.00-12-036/11


Beneficiary: the Office of the City of Krakow, the Malopolska Region and the Krakow Festival Office


Project description: The project combines the partners’ efforts to date, aimed at creating and promoting a comprehensive offer of the region as a business tourism destination. In the period of the project’s implementation, the partners will carry out a comprehensive campaign promoting Malopolska as a destination for the organisation of business meetings (meetings industry), in which they will use promotional tools such as: conferences, websites, an extended system of PCO and DMC company recommendations, presentations and meetings during trade fairs and events, advertising materials and promotional publications.

Total cost of the project: PLN 1 146 800
Co-financing:PLN 814 050
Implementation period:01.03.2012 – 30.06.2013


Persons to contact:
Wioletta Wolak
General Manager of the Project Team
Krakow Convention Bureau
Department of Information, Tourism, and City Promotion
tel. +48 12 616 60 53
e-mail: Wioletta.Wola(at)um.krakow.pl

Małgorzata Przygórska - Skowron
Deputy of General Manager of the Project Team
Krakow Convention Bureau
Department of Information, Tourism, and City Promotion
tel. +48 616 19 51
e-mail: Malgorzata.Przygorska-Skowro(at)um.krakow.pl

Natalia Kulec-Greń
Financial Manager
Department of Information, Tourism, and City Promotion
tel. +48 12 616 60 77
e-mail: Natalia.Kulec(at)um.krakow.pl

The other person form the project team are in the Order of the Mayor of Krakow no 1528/2012 of 2012-06-04 (in Polish).

Completed actions:

Multimedia presentations promoting the project:

Multimedia presentation - Małopolska Scenery for Meetings

See the spot promoting the project:

Project publications:


Regional Operational Programme for the Malopolska Region

» Kraków. Małopolska. Sustainable Meetings » Kraków. Małopolska.
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Kraków. Małopolska. Sustainable Meetings Kraków. Małopolska. Meetings Compendium

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News author: MARCIN DROBISZ
News Publisher: Biuro Kongresów EN