• Destination marketing
• Networking on a European basis
• Exchange of best practice and intelligence
• Education and professional development
• Collection and dissemination of research, and associated benchmarking
• Selective pan-European marketing initiatives and e-commerce
• Expansion and retention of the membership
• Corporate press & PR activity
• Lobbying

Strategic tasks

• Europe as a single destination

European Cities Marketing is the focal point for Europe’s meetings industry and for international clients willing to organise events in Europe. Today, Europe is at the forefront of the meetings and leisure industry as a leading destination. To win the game of tomorrow, Europe must promote itself as a unified destination, and European Cities Marketing’s mission is to play this essential role.
European Cities Marketing is the reference point for all clients when they are planning an event in Europe.

• From competitor to collaborator

By offering a platform to members to share expertise and work together in a unique way, ECM’s members are experiencing to value other European city destinations not only as competitors in their business but as well as collaborators pursuing common interests. ECM’s rules are to not going partisan politically and not to communicate confrontational.

Took actions within ECT

• participation in workgroup concern with city card:

− Krakow tourist card presentation on websites of association,

– Krakow tourist card presentation in European City Cards brochure,

• represent city of Krakow during conference and annual meeting association.

• participation in common project concerning tourism and businnes tourism campaign.

• 27th - 31st August 2011 - 25th ECM Summer Schooll in Krakow !